Probably the biggest hurdle that we have faced in getting Maple Rush up and running is finding suitable packaging. We wanted nice packaging that will enhance the customers experience, have a long-term use (non-disposable) and be made from eco-friendly materials. However, after endless problems of costs, minimum order quantities, unreliable suppliers etc, and having experimented with unusual ideas such as mini wooden cheese boxes, we have decided to completely change our packaging strategy. We have decided to simply wrap products for posting in tissue paper and brown parcel paper to protect them, possibly with some nice graphics and a card/tag were necessary (e.g. earrings). There are a number of advantages to this simplified approach:
- It reduces costs
- It reduces environmental impact (production, transport, waste)
- All packages will fit through the customers letterbox
- Environmentally aware customers should appreciate the minimalist approach
No comments:
Post a Comment